As Managing Director of Sanford Travel, Georgina Byrt oversees the day-to-day operations of the business, blending strategic leadership with a hands-on approach to both client and team engagement.

Georgie is renowned for her ability to anticipate and exceed client needs while fostering an environment where her team thrives, both personally and professionally. Her leadership has been pivotal in Sanford Travel’s growth, driving increased turnover and profitability and earning the company recognition as a finalist in the prestigious NTIA Awards.

She has also spearheaded the integration of innovative technologies like SSO Kudos and Magnatech, enhancing operational efficiency and elevating the client experience. Her strategic initiatives, including targeted outreach to potential clients, reflect her forward-thinking approach and commitment to continuous improvement.

With a background in HR and leadership training, Georgie’s true passion lies in people and service. She believes that at the heart of every successful business are strong relationships — whether with clients, partners or staff. This dedication to nurturing connections has earned her the affectionate nickname ‘Mother Hen,’ reflecting her natural ability to make everyone feel valued, supported and special.

Beyond the office, Georgie’s leadership extends to the community. She volunteers as a committee member of the Maroubra Missiles rugby team, demonstrating her commitment to mentorship and teamwork.

Her holistic approach to leadership — combining strategic insight, operational excellence and a genuine love for people — continues to shape Sanford Travel’s success and culture of exceptional service.

As the founder and original member of Sanford Travel, Linda Brettell has played a defining role in shaping the business from its earliest days. Her vision created a culture grounded in innovation, honesty and genuine collaboration. That foundation has attracted a team of strategic thinkers, experienced managers and imaginative travel professionals who proudly carry her legacy forward.

Though now retired from day-to-day operations, Linda remains deeply connected to Sanford’s ongoing success. Her influence is evident in the company’s values, its long-standing client partnerships and its trusted reputation throughout the travel industry.

Linda may no longer be at the helm, but the heart of Sanford still carries her mark.

With over two decades of experience in corporate travel, Kerby has a deep understanding of the industry, having worked across multiple areas — from consulting FIFO travellers to managing operations and now leading account management with a focus on innovative technology solutions.

Kerby is passionate about ensuring Sanford’s clients receive top-tier service, from detailed reporting to access to the best travel tech available. A key part of her role involves overseeing seamless client onboarding and ensuring smooth technology rollouts that integrate effortlessly into existing systems.

Since entering the industry in 2003, Kerby has built a career grounded in operational excellence, with expertise spanning every corner of the business. She is constantly looking for ways to streamline processes, improve service delivery and enhance the overall client experience.

Kerby has also developed a strong passion for emerging travel technologies, staying on the pulse of innovation to deliver smarter, more efficient solutions for both clients and internal teams.

Outside of work, Kerby enjoys travelling with her husband and daughter, embracing new cultures and creating lasting memories along the way.

With a travel career spanning more than 30 years, Sarah brings a wealth of experience across all corners of the industry. Since 1988, she has worked in key areas including retail, corporate, account management and sales, giving her a well-rounded understanding of how the industry operates at every level.

Today, Sarah focuses on supplier relations and driving business growth across all sectors. Her deep knowledge and strong relationships allow her to build meaningful partnerships that help clients and suppliers succeed in an ever-changing market.

Passionate about travel and dedicated to service, Sarah continues to foster collaboration and innovation, contributing to Sanford’s long-standing reputation for excellence.